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There's a revolution underway in the arts world. Organisations big and small are deploying digital technology to create lively communities way beyond their geographical location and to produce a new and wonderfully diverse generation of public service content. They are also marketing themselves more effectively than ever before. At The Media Festival Arts you'll hear from some of the most imaginative pioneers in this online world. They'll explain the levels on connectivity and engagement that they're achieving and the dynamic delivery of public value that is the result.
Peter Bazalgette, Deputy Chairman, English National Opera
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Overview
The Media Festival Arts in partnership with Arts Council England and the UK Film Council will offer cutting edge content fusing the digital agendas of the arts, film, media and technology. The festival was conceived to provide an environment in which media and arts professionals can meet, share and discuss new opportunities created a rapidly evolving digital media landscape.
The festival content will reflect the relationship between creative innovation, digital revenue streams and adding value to existing core activities. It will demonstrate how digital innovation can lead to mutually beneficial cross industry partnerships and new creative and commercial opportunities.
This festival aims to work towards a new settlement for public access to culture, to build a new public digital cultural space for the UK. The arts and the media industries need to talk and learn about shared possibilities, shared standards, shared technical solutions, and shared visions for what public service media can look like in the digital age.
5 reasons to attend:
- Find out how the arts can collaborate with the broadcast and media industries to deliver multiplatform public service content.
- Network with 350+ executives from the arts, media and technology to lay the foundations of mutually beneficial enterprise - previous festival's have attracted delegates from the BBC, Channel 4, Sony Music, Google, Sky Arts, Tate, BFI, ITV, NPA and many more...
- Find out what funding and investment opportunities are available for innovation and creative Research and Development.
- Understand the challenges to rights and brand protection in collaborative environments and learn how to add value with online brand extensions.
- Unlock the potential in interactive, IP technology, and video-on-demand to deliver creativity, accessibility and profitable partnerships.
Key themes will include:
- Monetising digital content
- Creative applications of digital content
- Creating compelling online brand experiences
- Social gaming
- Developing interactive arts engagement
- Apps and the arts
- Meet TV and multiplatform arts commissioners
- Public service arts content
- Digital content sponsorship
- Digital rights negotiation and management
- Project Canvas
- Transforming digital audiences into live audiences
- Driving innovation through technology
- Getting to grips with Search Engine Optimisation, CRM and e-tailing
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Testimonials from TMF09
A terrific exposure to the latest thinking in digital media and ideas to open my mind for future thinking in my job
Denise Eriksen
Head of Production and Development - SBS Television and Online