Arts Council England works to get great art to everyone by championing, developing and investing in artistic experiences that enrich people's lives. As the national development agency for the arts, we support a range of artistic activities from theatre to music, literature to dance, photography to digital art, carnival to crafts.

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There's a revolution underway in the arts world. Organisations big and small are deploying digital technology to create lively communities way beyond their geographical location and to produce a new and wonderfully diverse generation of public service content. They are also marketing themselves more effectively than ever before. At The Media Festival Arts you'll hear from some of the most imaginative pioneers in this online world. They'll explain the levels on connectivity and engagement that they're achieving and the dynamic delivery of public value that is the result.

Peter Bazalgette, Deputy Chairman, English National Opera

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Programme

( Expand programme  |  Contract programme )

  • 18.00 Registration

    Register for the festival

  • 19.00 Opening addresses

    Louise Benson, Festival Director
    Peter Bazalgette, Festival Chairman

  • 19.20 Opening night panel

    Cuts, closures, reorganisation…what does it mean for the Arts? The audience is invited to question the panel on how arts and commercial organisations might need to adapt in order to overcome the current environment of huge change and austerity, and what part digital will play.

    Chair: Will Gompertz, Arts Editor, BBC
    Sir Nicholas Kenyon, Managing Director, Barbican Centre
    Iwona Blazwick, Director, Whitechapel Gallery
    Paddy Earnshaw, CRM Director, Travelex Global Business Payments

    Marcus Davey, Chief Executive, The Roundhouse
    Heather Rabbatts, Chair, Shed Media
    Alan Yentob, Creative Director, BBC

  • 20.20 Drinks reception

    Opening night drinks reception.

( Expand programme  |  Contract programme )

  • 9.20 Opening remarks

    Peter Bazalgette, Festival Chairman

  • 9.30 Welcome

    Dame Liz Forgan, Chair, Arts Council England

  • 9.45 Keynote - Making Money, Art and Society: The New Digital Culture

    Balancing commercial enterprise with free public access to the arts in the digital age.

    Russell Davies, Founder, The Newspaper Club

  • 10.25 Keynote panel - Balancing commercial enterprise with free public access to the arts in the digital age.

    • How can the public cultural sector collaborate and partner with the digital media industry to unlock its cultural assets?
    • How can maximum value be achieved in the age of 'free'?
    • How do you make choices about public access to publicly-funded data, and entrepreneurial commercial exploitation?

    Sally Potter, Film Director
    Paula le Dieu, Digital Director, BFI
    Hasan Bakhshi, Research Director, NESTA
    Eren Ozagir, Founder, The Founding Twenty

  • 11.15 Jeremy Hunt, Secretary of State for Culture, Olympics, Media and Sport

    Interview by Peter Bazalgette

    As the new government beds in, announces major cuts to public funding of the arts, and calls for a new age of philanthropy, this session probes
    the thinking behind the strategy and welcomes questions from the floor.

  • 11.55 Break and networking

    Break and networking.

  • 12.20 Select a stream.

    Stream 1 - Old Money New Commissioning

    Even in an age of austerity there is money available to make arts, film and cultural content. Meet the broadcasting arts commissioners and understand their commissioning strategies. Also featured are some examples of non-traditional funding to complete the picture of how to finance cross-platform arts content for broadcast and distribution.

    Tabitha Jackson, Arts Commissioner, Channel 4
    James Hunt, Head of Programming, Sky Arts
    Jan Younghusband, Commissioning Editor, BBC Music and Events
    Laurence Billiet, General Manager, Babelgum
    Gareth Evans, Producer 'After Sebald', Artevents
    Mark Bell, Arts commissioner, BBC
    Tanya Seghatchian, Head of the Film Fund, UK Film Council

    Chaired by: Roy Ackerman, Managing Director, Fresh One Productions

    Stream 2 - Know Your Audience: Presentations of media data analytics

    • What are audiences doing online?
    • What do we know about arts and film consumers and how can we capitalise on our insights?
    • How do audiences engage, communicate and - crucially - transact online?

    Richard Ellis, Co-Founder, MTM London presents details of their Arts Council England digital engagement study
    Hasan Bakhshi, Research Director, NESTA

    Joanne South,Research Manager,Arts & Business

    Findanyfilm.com

    Martin Talks, Big Fish, BlueBarracuda.com discussing consumer behaviour as seen through FAF, and what lessons might be drawn from it.
    Chaired by: Jane Finnis, Director, Culture 24

    Stream 3 - FutureEverything Lounge

    Introduction followed by Bill Thompson and Simon Terrington presenting Cultural Engagement in an Online World.

  • 13.15 Lunch and networking

    Lunch and networking.

    Stream 3 - FutureEverything Lounge

    Lunch (plus Cultural Engagement in an Online World open sessions).

  • 14:15 Select a stream

    Stream 1 - FutureEverything: We Don't Need Another Bubble: How To Build A Sustainable Digital Culture

    Future Everything

    Today digital culture has burst its banks, the digital impacts on all organisations, communities and sectors, and there is increasingly no place digital creatives cannot go. Building on a series of debates that began with The City Debate in Manchester during May, FutureEverything offers recession-bending ideas and a vision of the future of art and innovation emerging from digital culture, where artists and creative organisations are working in agile, entrepreneurial ways, often working fluidly across culture, RND, business, and other sectors.

    Drew Hemment, Founder, FutureEverything & Associate Director, ImaginationLancaster
    Toby Barnes, Founder, Mudlark
    Amanda McDonald Crowley, Director, Eyebeam
    Marleen Stikker, Founder, Waag Society

    Chaired by: Andrew Missingham

    FutureEverything Online Forum
    http://debate.futureeverything.org

    Propose your question for the opening night debate on the FutureEverything Online Forum from 2nd September. You can propose and debate questions here, and vote to decide which questions are presented to the panelists.

    The FutureEverything Online Forum will also host discussion and debate on the themes of the conference led by speakers and key figures from digital culture.

    Live from 2nd September.

    Stream 2 - Doing business with the new gatekeepers - featuring digital giants Microsoft, You Tube and O2

    aka

    • Providing unique insight into the evolving world of digital and where it is headed
    • Showcasing digital's increasing relevance for engaging arts and entertainment audiences
    • Sourcing partners that can enhance and extend your content
    • Managing audience relationships
    • Interacting effectively with digital audiences
    • Showcasing the digital opportunities for arts and entertainment in 2010 and beyond

    Alex Woodford, Head of Digital, aka
    Jon Oliver, International Branded Entertainment Director, MSN
    Ariane van de Ven, Future & Trend Insights, O2
    Donagh O'Malley, Head of Content Partnerships, YouTube UK

    Stream 3 - FutureEverything Lounge

    14:15 - Salette Gressett - Crowd Funding workshop.

    14:40 - Mint Digital presents 'Quotables'

    15:00 - Adrian Hon, Six To Start presents 'ABC'

  • 15.15 Select a stream

    Stream 1 - Archive session one - What if...? The new possibilities of the digital archive

    If, tomorrow morning, the public were able to access their moving image heritage online, for free and in its totality (for any noncommercial use), what might happen? A collection of influential thinkers and sector representatives imagine the impact, drawing on their own experiences/expertise.

    Chaired by: Roly Keating, Head of Archive, BBC
    JP Rangaswami, Chief Scientist, BT Group
    Paul Gerhardt, Director, Archives for Creativity
    Matthew Postgate, Controller BBC Research & Development BBC
    Chris Wild, aka The Retronaut

    Stream 2 - The open data debate

    • What happens when the public are given access to data?
    • How do you plan for the unpredictable?
    • How have organisations that allow unfettered access to data managed the outcomes and what have the benefits - and drawbacks - been?

    Matthew Somerville, Web Developer, Dracos
    Paula le Dieu, Digital Director, BFI
    Chris Thorpe, Technologist, Jaggeree

    Chaired by: Matt Locke, Acting Head of Cross Platform, Channel 4

    Stream 3 - FutureEverything Lounge

    15:20 - James Bridle presents BookTwo

    15:40 - Ben Terret presents The Newspaper Club

  • 15.45 Break and networking

    Break and networking.

    Stream 3 - FutureEverything Lounge

    Break (plus open sessions).

  • 16.10 Select a stream

    Stream 1 - Channel 4 pitching competition

    You've got 5 minutes and 9 pictures to bag yourself a couple of grand of Channel 4 development money for a state of the art digital project. If you've got a cracking idea for an innovative digital/multiplatform arts project and can do it justice in this live pitching session, the cash and a follow-up meeting with Channel 4 Crossplatform Commissioning is yours for the taking.

    Hosted by Stuart Cosgrove, Director of Nations and Regions, Channel 4
    Featuring Adam Gee, Editor - Cross Platform Commissioner, Channel 4

    Stream 2 - New media collaborations between arts and industry

    • What are the principles of successful collaboration?
    • How do arts and media organisations marry public service requirements with private sector commercial pressures? These warts and all case studies cover the successes - and failures - of cross platform new media partnerships, from the creative to the practical to the commercial.

    Case Study: RSC+ 4IP+Mudlark 'Such Tweet Sorrow'.
    Toby Barnes, Founder, Mudlark
    Case Study :'Theatre Sandbox' : venues + commissions + tech industry
    Clare Reddington, Director, iShed

    Chaired by: Sally Luton, Consultant

    Stream 3 - FutureEverything Lounge

    16:00 - Christopher Osborne presents ITO data visualisation.

    16:15 - Matthew Somerville HackData workshop

  • 17.00 Close day 1

    Close day 1.

    Stream 3 - FutureEverything Lounge

    DeCamp to Hawley Arms pub for free drinks.

( Expand programme  |  Contract programme )

  • 9.30 Opening remarks

    Opening remarks.

  • 9.40 Project Canvas

    Antony Rose, CTO, Project Canvas

  • 10.00 Arts + Internet + TV = ?

    With the advent of Project Canvas this timely discussion explores and questions the opportunities for arts and film organisations, both large and small, that will emerge from the internet and television convergence

    Mark Thompson, Director General, BBC
    John Woodward, Chief Executive, UK Film Council
    John Wyver, Illuminations
    Kip Meek, Chair, Project Canvas
    Honor Harger, Director, Lighthouse
    Mike Stubbs, CEO, FACT

    Chaired by: John Newbigin, Chair, Culture24

  • 11.00 Break and networking

    Break and networking.

  • 11.30 Select a stream.

    Stream 1 - Architecture of collaboration Two: More case studies covering the successes and failures of collaboration in the arts/film/media space

    'NT Live'
    David Sabel, Head of Digital, National Theatre

    Judith Dimant, Producer, Complicite
    Lyn Goleby, Managing Director, City Screen

    'The Girl who Played with Fire'
    Jamie Schwartz, VP, Theatrical Marketing, Momentum
    Martin Talks, Big Fish, Bluebarracuda.com

    'Profile Books and New Scientist '
    Adrian Hon, Co-Founder and Chief Creative Officer, SixToStart - We Tell Stories
    Michael Bhaskar, Digital Publishing Manager, Profile Books

    Chaired by: Peter Buckingham, Head of Distribution & Exhibition, UK Film Council

    Stream 2 - Build Your Audience: Building community is the new digital marketing

    Crucial insights from the digital experts

    Sony Music Ltd shares insights about its customers - their passions, behaviours and buying habits.
    Fred Bolza, VP, Marketing Services, Sony Music

    Multi award winning digital agency shares its global learnings and expertise and offers some predictions for the future of digital engagement.
    Lorenzo Wood, CTO, Lost Boys International

    Anthea Williams, Associate Director, Bush Theatre
    Chaired by Paul Bennun, Director of Strategy, Somethin' Else

  • 12.30 Lunch and networking

    Lunch and networking.

  • 13:30 Avant-Gaming: What the arts can learn from games

    Game play and interactivity are more ubiquitous than ever and offer many opportunities to engage, educate and extend online and offline audiences. These case studies showcase the best in class of when arts meets film meets games.

    '221B Baker Street'
    Margaret Robertson, Development Director, Hide&Seek (for Warner Bros)

    'Trafalgar Origins'
    Alice Taylor, Commissioning Editor, Channel 4 Education

    Tassos Stevens, Co-Director, Coney

    Chaired by: Clare Reddington, Director, iShed

  • 14.30 SP-ARK, building the worlds first interactive, multimedia film archive.

    SP-ARK is pioneering an entirely new approach to the use of archive material as an educational resource. It is unique in allowing students, scholars and film fans to interact, not just with its database of thousands of multimedia materials relating to every aspect of filmmaking, but also with each other.

    SP-ARK tackles a problem that all traditional archives are facing: how to provide enhanced access to hard-to-find materials in the digital age?

    Dr Janko Calic
    Sophie Mayer, Education Consultant, Adventure Pictures
    Christopher Sheppard, Founder and Producer, Adventure Pictures

  • 14.45 The archive surgery

    • Got an archive question that needs answering?
    • Struggling with the metadata minefield?
    • Unsure of the right investment choices?
    • Weighing up IP protection against open access?

    Bring your questions on all this and more to our panel of archive experts.

    Christopher Sheppard, Producer, Adventure Pictures
    Clare Holden, Development and Outreach Co-ordinator, Adventure Pictures
    Asha Oberoi, Managing Director, ITN Source
    Peter McInerney, Partner, Sheridans

    Chaired by: Tony Ageh, Director of Archive Content, BBC

  • 15.15 Break and networking

    Break and networking.

  • 15.30 Where's the money? Tapping into funds for innovation and development

    What are different organisations doing to support creative R&D and innovation in the digital arena?

    Pete Buckingham, Head of Distribution and Exhibition,
    UK Film Council
    Adrian Friedli, Director, Digital Projects,
    Arts Council England
    Alex Stanhope, Lead Technologist, Creative Industries,
    Technology Strategy Board

    Chaired by: Mike Gubbins, Consultant

  • 16.15 The wrap

    Peter Bazalgette asks delegates about their biggest revelations and learnings from the festival.


Sponsorship and Commercial Opportunities

For full details of the extensive range of sponsorship and commercial opportunities please contact Michelle Woodland.

Michelle Woodland
Business Development Manager, The Media Festival Arts
T +44 (0) 20 7728 5238
E michelle.woodland@emap.com

Marketing

For partnerships and collaborations as well as all marketing opportunities please contact Natalie Smith.

Natalie Smith
Marketing Executive
T +44 (0) 20 7728 3986
E natalie.smith@emap.com

Contact us by post:

The Media Festival Arts
First Floor
Greater London House
Hampstead Road
London
NW1 7EJ
UK

Endorsers:

 
 
 
 
 
 
 
 
 
 

Advisory Board

Portrait of Rachel Coldicutt

Rachel Coldicutt
Head of Digital Media, Royal Opera House

View other advisory board members »

Testimonials from TMF09

A broad cross section of speakers throughout the Festival and a good opportunity to network

Ebona Eastmond-Henry
Account Manager - Audio Network