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There's a revolution underway in the arts world. Organisations big and small are deploying digital technology to create lively communities way beyond their geographical location and to produce a new and wonderfully diverse generation of public service content. They are also marketing themselves more effectively than ever before. At The Media Festival Arts you'll hear from some of the most imaginative pioneers in this online world. They'll explain the levels on connectivity and engagement that they're achieving and the dynamic delivery of public value that is the result.

Peter Bazalgette, Deputy Chairman, English National Opera
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Louise Benson, Festival Director
Peter Bazalgette, Festival Chairman
Cuts, closures, reorganisation…what does it mean for the Arts? The audience is invited to question the panel on how arts and commercial organisations might need to adapt in order to overcome the current environment of huge change and austerity, and what part digital will play.
Chair: Will Gompertz, Arts Editor, BBC
Sir Nicholas Kenyon, Managing Director, Barbican Centre
Iwona Blazwick, Director, Whitechapel Gallery
Paddy Earnshaw, CRM Director, Travelex Global Business Payments
Marcus Davey, Chief Executive, The Roundhouse
Heather Rabbatts, Chair, Shed Media
Alan Yentob, Creative Director, BBC
Opening night drinks reception.
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Peter Bazalgette, Festival Chairman
Dame Liz Forgan, Chair, Arts Council England
Balancing commercial enterprise with free public access to the arts in the digital age.
Russell Davies, Founder, The Newspaper Club
Sally Potter, Film Director
Paula le Dieu, Digital Director, BFI
Hasan Bakhshi, Research Director, NESTA
Eren Ozagir, Founder, The Founding Twenty
Interview by Peter Bazalgette
As the new government beds in, announces major cuts to public funding of the arts, and calls for a new age of philanthropy, this session probes
the thinking behind the strategy and welcomes questions from the floor.
Break and networking.
Even in an age of austerity there is money available to make arts, film and cultural content. Meet the broadcasting arts commissioners and understand their commissioning strategies. Also featured are some examples of non-traditional funding to complete the picture of how to finance cross-platform arts content for broadcast and distribution.
Tabitha Jackson, Arts Commissioner, Channel 4
James Hunt, Head of Programming, Sky Arts
Jan Younghusband, Commissioning Editor, BBC Music and Events
Laurence Billiet, General Manager, Babelgum
Gareth Evans, Producer 'After Sebald', Artevents
Mark Bell, Arts commissioner, BBC
Tanya Seghatchian, Head of the Film Fund, UK Film Council
Chaired by: Roy Ackerman, Managing Director, Fresh One Productions
Richard Ellis, Co-Founder, MTM London presents details of their Arts Council England digital engagement study
Hasan Bakhshi, Research Director, NESTA
Joanne South,Research Manager,Arts & Business
Findanyfilm.com
Martin Talks, Big Fish, BlueBarracuda.com discussing consumer behaviour as seen through FAF, and what lessons might be drawn from it.
Chaired by: Jane Finnis, Director, Culture 24
Introduction followed by Bill Thompson and Simon Terrington presenting Cultural Engagement in an Online World.
Lunch and networking.
Lunch (plus Cultural Engagement in an Online World open sessions).

Today digital culture has burst its banks, the digital impacts on all organisations, communities and sectors, and there is increasingly no place digital creatives cannot go. Building on a series of debates that began with The City Debate in Manchester during May, FutureEverything offers recession-bending ideas and a vision of the future of art and innovation emerging from digital culture, where artists and creative organisations are working in agile, entrepreneurial ways, often working fluidly across culture, RND, business, and other sectors.
Drew Hemment, Founder, FutureEverything & Associate Director, ImaginationLancaster
Toby Barnes, Founder, Mudlark
Amanda McDonald Crowley, Director, Eyebeam
Marleen Stikker, Founder, Waag Society
Chaired by: Andrew Missingham
FutureEverything Online Forum
http://debate.futureeverything.org
Propose your question for the opening night debate on the FutureEverything Online Forum from 2nd September. You can propose and debate questions here, and vote to decide which questions are presented to the panelists.
The FutureEverything Online Forum will also host discussion and debate on the themes of the conference led by speakers and key figures from digital culture.
Live from 2nd September.

Alex Woodford, Head of Digital, aka
Jon Oliver, International Branded Entertainment Director, MSN
Ariane van de Ven, Future & Trend Insights, O2
Donagh O'Malley, Head of Content Partnerships, YouTube UK
14:15 - Salette Gressett - Crowd Funding workshop.
14:40 - Mint Digital presents 'Quotables'
15:00 - Adrian Hon, Six To Start presents 'ABC'
If, tomorrow morning, the public were able to access their moving image heritage online, for free and in its totality (for any noncommercial use), what might happen? A collection of influential thinkers and sector representatives imagine the impact, drawing on their own experiences/expertise.
Chaired by: Roly Keating, Head of Archive, BBC
JP Rangaswami, Chief Scientist, BT Group
Paul Gerhardt, Director, Archives for Creativity
Matthew Postgate, Controller BBC Research & Development BBC
Chris Wild, aka The Retronaut
Matthew Somerville, Web Developer, Dracos
Paula le Dieu, Digital Director, BFI
Chris Thorpe, Technologist, Jaggeree
Chaired by: Matt Locke, Acting Head of Cross Platform, Channel 4
15:20 - James Bridle presents BookTwo
15:40 - Ben Terret presents The Newspaper Club
Break and networking.
Break (plus open sessions).
You've got 5 minutes and 9 pictures to bag yourself a couple of grand of Channel 4 development money for a state of the art digital project. If you've got a cracking idea for an innovative digital/multiplatform arts project and can do it justice in this live pitching session, the cash and a follow-up meeting with Channel 4 Crossplatform Commissioning is yours for the taking.
Hosted by Stuart Cosgrove, Director of Nations and Regions, Channel 4
Featuring Adam Gee, Editor - Cross Platform Commissioner, Channel 4
Case Study: RSC+ 4IP+Mudlark 'Such
Tweet Sorrow'.
Toby Barnes, Founder, Mudlark
Case Study :'Theatre Sandbox' : venues + commissions + tech industry
Clare Reddington, Director, iShed
Chaired by: Sally Luton, Consultant
16:00 - Christopher Osborne presents ITO data visualisation.
16:15 - Matthew Somerville HackData workshop
Close day 1.
DeCamp to Hawley Arms pub for free drinks.
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Opening remarks.
Antony Rose, CTO, Project Canvas
With the advent of Project Canvas this timely discussion explores and questions the opportunities for arts and film organisations, both large and small, that will emerge from the internet and television convergence
Mark Thompson, Director General, BBC
John Woodward, Chief Executive, UK Film Council
John Wyver, Illuminations
Kip Meek, Chair, Project Canvas
Honor Harger, Director, Lighthouse
Mike Stubbs, CEO, FACT
Chaired by: John Newbigin, Chair, Culture24
Break and networking.
'NT Live'
David Sabel, Head of Digital, National Theatre
Judith Dimant, Producer, Complicite
Lyn Goleby, Managing Director, City Screen
'The Girl who Played with Fire'
Jamie Schwartz, VP, Theatrical Marketing, Momentum
Martin Talks, Big Fish, Bluebarracuda.com
'Profile Books and New Scientist '
Adrian Hon, Co-Founder and Chief Creative Officer, SixToStart - We Tell Stories
Michael Bhaskar, Digital Publishing Manager, Profile Books
Chaired by: Peter Buckingham, Head of Distribution & Exhibition, UK Film Council
Crucial insights from the digital experts
Sony Music Ltd shares insights about its customers - their passions, behaviours and buying habits.
Fred Bolza, VP, Marketing Services, Sony Music
Multi award winning digital agency shares its global learnings and expertise and offers some predictions for the future of digital engagement.
Lorenzo Wood, CTO, Lost Boys International
Anthea Williams, Associate Director, Bush Theatre
Chaired by Paul Bennun, Director of Strategy, Somethin' Else
Lunch and networking.
Game play and interactivity are more ubiquitous than ever and offer many opportunities to engage, educate and extend online and offline audiences. These case studies showcase the best in class of when arts meets film meets games.
'221B Baker Street'
Margaret Robertson, Development Director, Hide&Seek (for Warner Bros)
'Trafalgar Origins'
Alice Taylor, Commissioning Editor, Channel 4 Education
Tassos Stevens, Co-Director, Coney
Chaired by: Clare Reddington, Director, iShed
SP-ARK is pioneering an entirely new approach to the use of archive material as an educational resource. It is unique in allowing students, scholars and film fans to interact, not just with its database of thousands of multimedia materials relating to every aspect of filmmaking, but also with each other.
SP-ARK tackles a problem that all traditional archives are facing: how to provide enhanced access to hard-to-find materials in the digital age?
Dr Janko Calic
Sophie Mayer, Education Consultant, Adventure Pictures
Christopher Sheppard, Founder and Producer, Adventure Pictures
Bring your questions on all this and more to our panel of archive experts.
Christopher Sheppard, Producer, Adventure Pictures
Clare Holden, Development and Outreach Co-ordinator, Adventure Pictures
Asha Oberoi, Managing Director, ITN Source
Peter McInerney, Partner, Sheridans
Chaired by: Tony Ageh, Director of Archive Content, BBC
Break and networking.
What are different organisations doing to support creative R&D and innovation in the digital arena?
Pete Buckingham, Head of Distribution and Exhibition,
UK Film Council
Adrian Friedli, Director, Digital Projects,
Arts Council England
Alex Stanhope, Lead Technologist, Creative Industries,
Technology Strategy Board
Chaired by: Mike Gubbins, Consultant
Peter Bazalgette asks delegates about their biggest revelations and learnings from the festival.
For full details of the extensive range of sponsorship and commercial opportunities please contact Michelle Woodland.
Michelle Woodland
Business Development Manager, The Media Festival Arts
T +44 (0) 20 7728 5238
E michelle.woodland@emap.com
For partnerships and collaborations as well as all marketing opportunities please contact Natalie Smith.
Natalie Smith
Marketing Executive
T +44 (0) 20 7728 3986
E natalie.smith@emap.com
The Media Festival Arts
First Floor
Greater London House
Hampstead Road
London
NW1 7EJ
UK