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There's a revolution underway in the arts world. Organisations big and small are deploying digital technology to create lively communities way beyond their geographical location and to produce a new and wonderfully diverse generation of public service content. They are also marketing themselves more effectively than ever before. At The Media Festival Arts you'll hear from some of the most imaginative pioneers in this online world. They'll explain the levels on connectivity and engagement that they're achieving and the dynamic delivery of public value that is the result.
Peter Bazalgette, Deputy Chairman, English National Opera
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Speakers
Toby Barnes
Managing Director, Mudlark
Toby has a long history within the digital media industry working in a variety of roles through publishing, publication and development; for a number of key industry organisations such as Emap, Virgin, MTV Networks, and Two Way TV Games. As a founding member of Virgin Media’s Interactive Division he launched Europe’s first commercial interactive TV service.
More recently he was responsible for interactive content across mobile, broadband and narrowband for MTV multiple European channels. Launching MTV2, Toby won a huge collection of awards including a D&AD pencil, Bafta, and promax for his work online and onscreen.
After a brief stint on the Pacific Rim, as surfer, film maker, consultant and beach bum Toby returned to the UK and his new base in the Midlands. Here he has worked with a number of the region’s independent digital media companies, and after working as Executive Producer at EM Media, the regional screen agency in the Midlands, Toby created Videogames & Digital Media Consultancy Pixel-Lab.
In 2008 Toby set up Mudlark – a production company obsessed with making life playable.
