TMFA10 Latest:
There's a revolution underway in the arts world. Organisations big and small are deploying digital technology to create lively communities way beyond their geographical location and to produce a new and wonderfully diverse generation of public service content. They are also marketing themselves more effectively than ever before. At The Media Festival Arts you'll hear from some of the most imaginative pioneers in this online world. They'll explain the levels on connectivity and engagement that they're achieving and the dynamic delivery of public value that is the result.
Peter Bazalgette, Deputy Chairman, English National Opera
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Workshops
The following workshops will take place on Friday 10th September.
11.00 - 12.00 Search Optimisation for Success
Search Optimisation for Success, a workshop led by Andre Rickerby, SEO Manager at leading online fashion retailer ASOS.com.
Self-proclaimed SEO obsessive Andre, currently residing at one of the UK's biggest e-commerce success stories ASOS, will teach you the tips and tricks that you can deploy - for free - to make sure your website gains maximum exposure online. He'll provide simple guidelines and answer your questions, however basic, on DIY search optimisation. He'll also provide guidance on free ways to promote your website on social networks, and offer insights into how search optimisation can boost profile, web traffic and sales. Don't miss the chance to quiz an SEO pro, and leave armed with a search strategy ready for immediate implementation!
Andre Rickerby, SEO Manager, ASOS.com
13.30 - 14.00 Know your rights
Know your rights, an interactive discussion session chaired by Richard Mansell, CIO of leading online video management company myvideorights.com. Richard will deliver a short presentation and interactive discussion in the workshop space, outlining some of the different ways that rights deals can be structured, and some of the pitfalls to avoid. He’ll take questions from the floor, and help address real world rights conundrums for delegates
Richard Mansell, CIO, myvideorights.com
14.00 - 14.30 Do metrics really measure success?
- What are your web stats telling you?
- Are you at a loss to understand if your social media activity is worth the effort?
Jane Finnis from Culture24 will outline the approach being taken to these issues by a collaborative action research project involving over 20 key national cultural organisations. She will look at some basic online tools and principles that could help us begin to understand and map what’s happening to our brands online.
More info: http://www.culture24.org.uk/sector+info/art80724
14.30 -15.00- Sharing Video Resources
Looking for a strategy to make documentation and other material available? BLIP present 'Solutions For Making, Distributing, and Sharing Video' online and propose a collaborative way forward for cultural organisations.
Endorsers:
Testimonials from TMF09
A festival that gives you insight in how traditional media are doing online: past, today, future business models, revenues and issues
John Cassy
Channel Director - Sky Arts, BSkyB